Today I purchased the alch.in domain and set it up my custom URL shortener. I got the idea off ABC journalist and fellow tweeter Mark Colvin whose tweets I follow. Mark uses colv.in as his link shortener.

I’m using bit.lyPro to manage and analyse my links which I share primarily through my Twitter account but also occasionally through Facebook.

Whether the presence of a custom URL will help build my online profile I’m not sure, but I’m certain that influence is not about a snazzy domain name but rather quality content. That’s what I’ll aim to share.